We’re Brave, an award winning creative agency whose insight driven, creative campaigns get people talking about brands. Explore our site using the tags below... People, News, Panasonic, Green & Blacks, Reebok, Moët & John Frieda

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PASS THE TISSUE: CLEANING UP THE PITCH FALLACY
by Peter Booker

There is a fundamental question at the heart of how the pitch process is perceived in our industry. It comes down to what a potential client thinks a pitch is: A competition between agencies to win their business or a process to get to the best work and agency for their brand. Too often it appears that the former is the view.

Indicative of this is the reluctance to have a tissue meeting. This is not usually a significant commitment from the potential client; perhaps just an hour of their time in their own offices. Yet many a BM has point blank refused to have a tissue meeting for such exotic and short sited reasons as: They don’t have time, they would have to give all the agencies a tissue meeting or the classic ‘send me an email of your questions’.  
 
A tissue meeting is not only an opportunity for the client to see the agency in action and get a feel for the mutual chemistry, but it is the most direct and efficient route for getting the best possible solution to their brief. Clients know what they don’t want and sometimes they even know what they do want. A tissue session is the chance to sort the wheat from the chaff and use the clients’ understanding of their brand to produce a more relevant pitch response from an agency.
It’s not just a competition. As a prospective client you can and should collaborate with your pitching agencies to get the best result for your brand. Tissues clear things up, that’s what they’re there for.

BRAVE WELCOMES TATE & LYLE

We are happy to announce another great new client, Tate and Lyle. Look out for our creative coming out in the new year.

BRAVE WELCOME FARROW AND BALL

Brave are delighted to announce Farrow & Ball as a new addition to their client roster.
This independent company offers customers an unrivalled range of elegant decorative and architectural paint finishes, along with an extraordinary collection of artisanal wallpapers made using real Farrow & Ball paints. Watch this space for our first Farrow & Ball creative.

John Frieda Live

Our latest work with John Frieda saw them launch their first Live Haircare Academy this summer. The styling session was screened live and consumers were be able to ask salon experts questions during the session, while beauty bloggers were be able to ask questions via webcam.

Watch John Frieda Live here

Panasonic Smart Viera

Our latest broadcast material for Panasonic’s Smart Viera TVs

Panasonic Smart Viera 2011 from Brave on Vimeo.

Brave Road Trip 2011

Brave creatives Colin Jones and Rob Butcher bagged a little down time after a busy shoot in Cape Town and hit the road – check out the beautiful film they made of their epic adventure!


Road Trip across the Western Cape, South Africa 2011 from Cuts and Bruises on Vimeo.

THE ARAB SPRING: A REVOLUTION IN ART
By Sarah Spickernell

With political liberation comes cultural liberation, and the Arab spring has set free a multitude of creative minds and ideas which were previously repressed under dictatorship. A new world of North African and Middle-Eastern artists is beginning to take shape, with much of their work impassioned with politics, suffering and desire for change.

Events such as the Doha Tribeca film festival allow aspiring Arab artists to have their work viewed by important figures from Eastern and Western society alike, and it’s these events which could provide a source of great revolutionary art. Internationally recognised Emirati film-maker Ali F Mostafa, who has showcased work at the festival a number of times, has voiced a strong interest in using the Arab spring as a subject for his work. Similarly, at last month’s Bamako Encounters festival in Mali, photographer Nermine Hammam revealed a series of emotive images depicting a positive slant on the life and emotions of the soldiers involved in the Egyptian revolution.

It is not just the visual arts that are being touched by the revolution. Across Syria, poems and songs inspired by the Arab spring are being written and shared. According to Syrian poet Diab, “sit-ins” are becoming increasingly popular: events where individuals read aloud their revolutionary songs, chants and poems to fellow Syrians. He says “It’s public poetry. People take proverbs from ancient Arab literature and make them anti-Assad. They change well-known stadium chants into anti-regime slogans…” This literary trend is not confined to Syria either, in fact many writers take such pride in their work that it has practically become a competition between countries to produce the most artistic chants.

If we take an optimistic view, the arts will now be able to develop unhindered in Arab world. Once the revolution has subsided and a more stable political governance takes shape, it’s likely that the passionate political-infused art will evolve into something else. The future is exciting and open to change. 

Brave’s new Panasonic Lumix G3 campaign.

Part Two. Will Cooper-Mitchell - New York City, U.S.A.
Directed by Joshua Neale

Small Camera. Epic Shots.

Watch the longer film on the Panasonic Lumix site

Brave’s new Panasonic Lumix G3 campaign.

Part One. David Eustace - Yosemite National Park, U.S.A.
Directed by Joshua Neale

Small Camera. Epic Shots.

Watch the longer film on the Panasonic Lumix site

The making of our new Panasonic Lumix G3 ad with Will Cooper-Mitchell in New York City.

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